DELIVERY ORDER
ActiveN0018926FD069
Department of Defense › Department of the Navy › NAVSUP FLT LOG CTR NORFOLK
$35M
obligated · signed 4 months ago
DIGITAL MEDIA AND INTERNET ADVERTISING SERVICES IN SUPPORT OF THE NAVY RECRUITING COMMAND (NRC), FY 26 Q3 - Q4
Performance timeline
Start
Jun 2, 2026
End
Nov 30, 2026
with all options
Loading status
This contract is likely in the recompete window
Ends with all options: Nov 30, 2026
YOUNG & RUBICAM LLC
Contract N0018926FD069
UEI
M837GULLR4W8
Parent Company
WPP PLC
Capabilities & Certifications
Headquarters Location
Congressional District: 12
Defense.gov daily contract announcements that mention this PIID
Young & Rubicam LLC, New York, New York, is awarded $84,020,164 for modification P00023, increasing the ceiling available to a previously awarded, indefinite-delivery/indefinite-quantity, firm-fixed-price contract (N00189-21-D-Z024). This modification will provide for marketing and advertising services in support of the Navy Recruiting Command advertising program. This modification will bring the estimated cumulative value of the total contract value from the previously modified $579,182,742 to $663,902,206. The original contract included a one-year base ordering period that began in May 2021 with four one-year ordering period options that was to end May 2026. The modification extends the contract’s performance period for eight months and as a result the ordering period will be completed by January 2026. The extension is pursuant to the authority of Federal Acquisition Regulation (FAR) 6.10302, unusual and compelling urgency. Work will be performed in Memphis, Tennessee (59%); and New York, New York (41%). No new funding will be obligated at time of award. Operations and maintenance (Navy) funds will fund individual orders with appropriate fiscal year appropriations at the time of their issuance. This contract modification action is being executed on a non-competitive basis pursuant to FAR 52.212-4. Naval Supply Systems Command Fleet Logistics Center Norfolk, Contracting Department Philadelphia Office, Philadelphia, Pennsylvania, is the contracting activity.
Current Obligation
$35,000,000
Base + Exercised Options
$35,000,000
Total Ceiling Value
$35,000,000
Contract Type
FIRM FIXED PRICE
Multi-Year Contract
NO
NAICS
ADVERTISING AGENCIES
PSC
SUPPORT- MANAGEMENT: ADVERTISING
Place of Performance
Congressional District: 12
Awarding Agency
Top-tier agency
Department of the Navy
Sub-tier agency
NAVSUP FLT LOG CTR NORFOLK
Office
Funding Agency
Top-tier agency
Department of the Navy
Sub-tier agency
NAVY RECRUITING COMMAND
Office
Contract Vehicle
N0018921DZ024
IDCDepartment of Defense
Award type: SINGLE AWARD
Solicitation procedures, competition exceptions, labor standards and account totals.