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W50SX26Q0004
Response Deadline
Apr 15, 2026, 9:00 PM(EDT)7 days
Eligibility
Contract Type
Sources Sought
AMEND 01: ADDED QUESTIONS AND ANSWERS
SOURCES SOUGHT SYNOPSIS
Title: Sources Sought for Statewide High School Advertising Services
Notice ID: W50S6X26Q0004
Document Type: Sources Sought Notice
Agency: Delaware Air National Guard, 166 Mission Support Contracting
Classification Code:
Response Date: April 15, 2026, 1700 EDT
Contact Point:
1.0 SYNOPSIS
This is a Sources Sought Synopsis, NOT a solicitation for proposals, proposal abstracts, or quotations. The purpose of this notice is to conduct market research to identify parties having an interest in and the resources to support the requirement for a statewide high school advertising campaign. The Government is seeking to identify qualified sources under the North American Industry Classification System (NAICS) Code 541850, Outdoor Advertising. The information received will be used to determine the appropriate acquisition strategy, including whether a small business set-aside is a viable option. All small business categories are encouraged to respond. The Government is not obligated to and will not pay for any information received from potential sources as a result of this synopsis.
2.0 BACKGROUND
The Delaware Air National Guard has a requirement to procure comprehensive advertising services to enhance brand awareness and support recruiting engagement among target-age demographics. The campaign will span approximately 15–16 high schools across the state of Delaware, providing consistent exposure during high-traffic athletic events to students, parents, and local communities.
3.0 DRAFT REQUIREMENT / SCOPE OF WORK
The Government is seeking a contractor to provide all necessary resources to execute a statewide advertising campaign. The anticipated scope includes, but is not limited to, the following services across approximately 15-16 designated high schools:
The schools include: Smyrna High School, Indian River High School, Dover High School, Woodbridge High School, Lake Forest High School, Middletown High School, Ceasar Rodney High School, Appoquinimink High School, Concord High School, Mount Pleasant High School, Alex I du Pont High School, Brandywine High School, Padua Academy, Milford High School, and Sussex Central High School.
4.0 INFORMATION REQUESTED FROM INTERESTED PARTIES
Interested parties are requested to submit a capability statement that demonstrates their ability to perform the services described in Section 3.0. Responses must be limited to 5 pages and should include the following information:
Part 1: Company Information
Part 2: Socio-Economic Status
Part 3: Capability and Past Performance
Part 4: Specific Questions
5.0 SUBMISSION INSTRUCTIONS
Interested parties who consider themselves qualified to perform the services are invited to submit a response to this Sources Sought Notice by the response date and time. All responses shall be submitted electronically via email to the primary contact point listed above.
6.0 DISCLAIMER
This Sources Sought notice is issued solely for information and planning purposes and does not constitute a solicitation. All information received in response to this notice that is marked as proprietary will be handled as such. The Government will not be liable for or suffer any consequential damages for any proprietary information not properly identified. Responses to this notice are not offers and cannot be accepted by the Government to form a binding contract. Responders are solely responsible for all expenses associated with responding to this notice. No feedback or evaluations will be provided to companies regarding their submissions. The Government may or may not elect to issue a solicitation for these services in the future.
DEPT OF DEFENSE
DEPT OF THE ARMY
NATIONAL GUARD BUREAU
JFHQ USPFO DE
USPFO DE PROCUREMENT
W7M0 USPFO ACTIVITY DEANG 166
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KO FOR DEANG DO NOT DELETE
2600 SPRUANCE DR
NEW CASTLE, DE, 19720-1615
NAICS
Outdoor Advertising
PSC
SUPPORT- MANAGEMENT: ADVERTISING